The presence on the site is an excellent and mandatory marketing tool for promotion. This global social network has long been the best accessory for direct communication with existing and new customers. An increasing number of search users use Facebook in addition to the Google search engine.
The Facebook page differs from the regular profile by the fact that the scope of “fans” is enormous. Every user who likes the company’s side, in fact, transfers the company’s link to their profile, page. This link is seen by all fans and friends who later click on the “I like” button themselves. A chain reaction is created, as the link on the fan page and friends’ profiles is retransmitted, which increases the scope of reach among users.
With this, the company acquires more and more fans, and also acquires recognition. In such a way, then, you can make great use of the innovations in the company, prize games, campaigns, promotion … So, because Facebook users spend a lot more time than on your site or store, users need to go where the target audience is located. It has been proven that those customers who are among Facebook-branded fans often purchase and recommend products or services of these companies to the general public.
Appendix: In order to rank the site well in search engines, it is recommended to get as many external links as possible to your site. The easiest way to do this is by creating multiple open pages on different websites. Such complementary social media will enrich your communication online. It is important to remember: What can not be seen can not be shared.